Ask ten marketers how often a business should post and you'll get ten numbers. The honest answer is simpler than any of them: post as often as you can keep up, every single week, without the quality dropping.
Consistency beats volume
A business that posts three times a week, every week, for a year will almost always do better than one that posts every day for a month and then goes quiet. Followers, and the platforms themselves, notice when an account goes silent. Customers checking you out notice too: a last post from four months ago makes people wonder whether you're still open.
A sensible starting point
- Instagram: three to five posts a week is a solid, sustainable rhythm for most businesses.
- Facebook: two to four posts a week keeps your page active for the customers who check it.
- LinkedIn: one to three posts a week, especially if you sell to other businesses.
- X: more frequent, shorter posts work here if your customers are on it; skip it if they aren't.
If that feels like a lot, start with three posts a week on the one or two channels your customers actually use. Three good posts every week beat seven rushed ones.
What to post
Most of what you post should help or interest your customers, not sell to them. A simple mix that works for almost any business:
- Helpful tips and answers to common questions.
- Your work: before-and-afters, finished jobs, new products, today's special.
- The people behind the business.
- Local news, events and seasons that matter to your customers.
- Now and then, a clear offer or reason to get in touch.
Pick days and stick to them
Choosing fixed posting days, say Monday, Wednesday and Friday, turns posting from a decision into a routine. It also helps you plan around your busy seasons instead of disappearing during them.
How FullFound helps
FullFound plans, writes and designs your posts every week and publishes them to Instagram, Facebook, LinkedIn and X on the days you pick. Starter posts three days a week; Pro posts on every day you choose. You approve each one, or let it run.