Marketing guides for business owners.
Plain, practical answers to the marketing questions owners ask us most: getting found on Google and by AI, reviews, social media and websites.
All guides
What Is the Best AI Marketing Platform for a Small Business?
A practical guide to evaluating AI marketing platforms for small business, with the questions to ask before you pick one.
How to Get Your Business Recommended by ChatGPT and Other AI Assistants
More customers now ask ChatGPT, Gemini and other AI assistants who to hire. Here's what those assistants look at, and the practical steps that make your business the one they name.
How Often Should a Business Post on Social Media?
A practical answer to how often a business should post on Instagram, Facebook, LinkedIn and X, and why consistency matters more than volume.
How to Get More Google Reviews (Without Breaking Google's Rules)
The simple, rule-abiding ways to get more Google reviews for your business, and the shortcuts that can get reviews removed.
Google Business Profile Checklist: Get Found on Google Maps
A step-by-step checklist for setting up and keeping a Google Business Profile that shows up in local searches and on Google Maps.
What a Business Website Needs to Turn Visitors into Customers
The essentials every business website needs, from the first screen to the contact button, to turn visitors from Google, social media and AI search into customers.
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