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FullFound vs doing it yourself: the tools are cheap, the hours aren't.
A design app, a post scheduler and a website builder can do most of what a business needs, if someone sits down and does the work every week. FullFound is one subscription that does that work for you.
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Cost
FullFound
$29 or $99 a month, one subscription
DIY with separate tools
Several separate subscriptions, plus your time
Time each week
FullFound
A few minutes to approve
DIY with separate tools
Hours to plan, design, write and schedule
Deciding what to post
FullFound
A plan made for your business every week
DIY with separate tools
Up to you, every week
Website
FullFound
Built and kept current from your business details
DIY with separate tools
Built and updated by you in a site builder
Articles for Google and AI search
FullFound
Written for you every month
DIY with separate tools
Written by you, if there's time
AI search tracking
FullFound
Included
DIY with separate tools
Not part of typical DIY tools
Leads
FullFound
One inbox, replies drafted
DIY with separate tools
Checked separately in each app
Full control of every pixel
FullFound
You approve and can edit everything
DIY with separate tools
Total, it's all yours to make
| FullFound | DIY with separate tools | |
|---|---|---|
| Cost | $29 or $99 a month, one subscription | Several separate subscriptions, plus your time |
| Time each week | A few minutes to approve | Hours to plan, design, write and schedule |
| Deciding what to post | A plan made for your business every week | Up to you, every week |
| Website | Built and kept current from your business details | Built and updated by you in a site builder |
| Articles for Google and AI search | Written for you every month | Written by you, if there's time |
| AI search tracking | Included | Not part of typical DIY tools |
| Leads | One inbox, replies drafted | Checked separately in each app |
| Full control of every pixel | You approve and can edit everything | Total, it's all yours to make |
When doing it yourself with separate tools is the better choice
You enjoy making content
If designing posts is something you love and have time for, your own hand will always be the most personal.
You need one very specific tool
If your marketing is one channel with very particular needs, a specialist tool for that channel may be all you need.
When FullFound is the better choice
The weekly work keeps slipping
Most DIY marketing doesn't fail on skill; it fails on the busy weeks. FullFound keeps going during them.
You want it all in one place
Posts, website, articles, AI tracking and leads in one app instead of five logins.
Questions
Can I still make my own posts?
Yes. Create your own posts in FullFound whenever you want, alongside the ones it makes for you.
Can I keep my current website?
Yes. You can keep it and link to your FullFound articles, or switch to the FullFound website.
Which channels does it post to?
Instagram, Facebook, LinkedIn and X, on the days you choose.
Other comparisons
FullFound vs a marketing agency
How FullFound compares with hiring a marketing agency for a business: cost, what's included, how fast things happen, and when an agency is still the better choice.
FullFound vs a freelance marketer
FullFound compared with hiring a freelance social media manager or marketer: cost, consistency, what's included, and when a freelancer is the better fit.
See what it does for your business.
Start a free trial and see your first posts and website draft the same day.