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FullFound vs a marketing agency: what you get for the money.
An agency gives you people. FullFound gives you the same weekly marketing work done by software, with you approving it, for a small fraction of a retainer. Here's an honest look at both.
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Typical cost
FullFound
$29 or $99 a month
Marketing agency
Commonly several thousand dollars a month, often with a setup fee
Contract
FullFound
Monthly, cancel any time
Marketing agency
Often a minimum term of 3 to 12 months
Social posts
FullFound
Planned, written and designed every week
Marketing agency
Usually included, volume depends on the package
Website
FullFound
Built and kept current, included
Marketing agency
Often a separate project or extra fee
Articles for Google and AI search
FullFound
Written every month for the questions your customers ask
Marketing agency
Depends on the package; often extra
AI search tracking
FullFound
Checks whether AI assistants recommend you, regularly
Marketing agency
Rarely offered yet
Lead inbox
FullFound
Website and social inquiries in one place, replies drafted
Marketing agency
Not usually part of the service
Turnaround
FullFound
Minutes; changes are made in the app
Marketing agency
Days, through emails and meetings
Strategy and creative judgement
FullFound
Built into the plan; you steer it
Marketing agency
A team that knows your business, the agency's real strength
| FullFound | Marketing agency | |
|---|---|---|
| Typical cost | $29 or $99 a month | Commonly several thousand dollars a month, often with a setup fee |
| Contract | Monthly, cancel any time | Often a minimum term of 3 to 12 months |
| Social posts | Planned, written and designed every week | Usually included, volume depends on the package |
| Website | Built and kept current, included | Often a separate project or extra fee |
| Articles for Google and AI search | Written every month for the questions your customers ask | Depends on the package; often extra |
| AI search tracking | Checks whether AI assistants recommend you, regularly | Rarely offered yet |
| Lead inbox | Website and social inquiries in one place, replies drafted | Not usually part of the service |
| Turnaround | Minutes; changes are made in the app | Days, through emails and meetings |
| Strategy and creative judgement | Built into the plan; you steer it | A team that knows your business, the agency's real strength |
When a marketing agency is the better choice
You need a big campaign or a rebrand
A launch, a new identity, a video shoot or a paid-ads program with a large budget needs people. That's what agencies are for.
You want someone else to make every call
FullFound does the work, but you approve it. If you want a team to own the decisions entirely, an agency fits better.
When FullFound is the better choice
You need the weekly work done, reliably
Posting, website upkeep, articles and following up on leads are steady jobs. Software does steady jobs every week without a retainer.
Your budget is real money
For most businesses, a few thousand a month is a hire. FullFound starts at $29.
Questions
Can I use FullFound and an agency together?
Yes. Some businesses let FullFound handle the weekly posting, website and articles and keep an agency for campaigns and ads.
Is the content as good as an agency's?
It's written for your business from what you tell it, and you approve everything before it goes out. An agency with deep knowledge of your brand can go further on creative work, at a much higher price.
How quickly does it start?
Setup takes minutes, and your first posts and website draft are made the same day.
Other comparisons
FullFound vs doing it yourself with separate tools
FullFound compared with running your own marketing on a design tool, a social scheduler and a website builder: cost, time each week, and what tends to slip.
FullFound vs a freelance marketer
FullFound compared with hiring a freelance social media manager or marketer: cost, consistency, what's included, and when a freelancer is the better fit.
See what it does for your business.
Start a free trial and see your first posts and website draft the same day.